Hudsonville Ice Cream is more than just a freezer aisle favorite — it’s a true Midwestern icon with a scoop (or two) of nostalgia in every pint.

When we partnered with Hudsonville, our goal was to honor that legacy while giving the brand a fresh new look that matched its modern flavor innovation. We led a full packaging rebrand across the board—from their classic 48oz lineup and crave-worthy Limited Editions, to the decadent Extra Indulgent and Dairy Free collections, as well as those can’t-stop-at-one Novelty Bars. The result? A unified, delectable brand experience that feels as fresh as it tastes.