Heart & Sole is a purpose-driven initiative created for Amway that puts a spotlight on what truly powers the business: its ABOs.

Grounded in the belief that ABOs are the heart of Amway, the program invites Amway employees to step into their shoes, building awareness, empathy, and a deeper understanding of the real challenges that come with running an independent business. By humanizing the ABO experience, Heart & Sole inspires teams across Amway to think differently about how they show up, collaborate, and support reinforcing a shared responsibility to help ABOs succeed in every way possible.