Each year, the GRAM hosts a black-tie signature fundraising event, with a new theme unveiled annually.
Company Creative is entrusted with bringing each Gala to life in an iconic and memorable way thoughtfully crafting every detail from the overarching theme and color palette to décor, entertainment, and the full guest experience. Every touchpoint is intentionally designed to create an unforgettable evening that supports GRAM’s mission while leaving a lasting impression.
Services:
Event Planning,
Experiential Design,
Visual Identity,
Art Direction
Industries:
Arts & Culture
Fundraising
2024 – Present
Harlem Nights at the GRAM transported guests to the golden age of glamour and gangsters, where the spirit of Harlem’s legendary nightlife came alive. From the moment guests stepped inside, they were immersed in speakeasy vibes with dimly lit spaces, rich textures, and an effortless sense of style set the tone for the evening. Sultry jazz performances filled the museum as live singer and dance performers brought the rhythm and soul of the era to life. Each space unfolded, layered with moody lighting, vintage-inspired details, and moments of unexpected performance. The entire museum transformed into a late-night playground of sound, style, and sophistication capturing the energy, elegance, and undeniable cool of Harlem in the 1930’s.
Wonderland at the GRAM invited guests to step through the looking glass and into an immersive Alice in Wonderland–inspired fantasy. From the moment they went down the rabbit hole, attendees were swept into a world of whimsy and surprise as they were greeted by the ever-hurried White Rabbit and captivated by an aerial Alice floating above the crowd. The entire museum was transformed into a storybook journey, with each space unfolding into a new chapter, from a delightfully mad Tea Party to the dramatic splendor of the Queen’s Garden and beyond. Lavish details, theatrical moments, and imaginative entertainment blurred the line between reality and fantasy, creating a truly magical night where curiosity reigned and every corner of the museum held a sense of wonder.
