Maple Donuts partnered with Company to refresh and strengthen an iconic brand celebrating 80 years of delicious donuts.

Our role was to help define the next chapter of the brand while honoring its rich history and loyal following. We refreshed the visual identity, packaging, photography, messaging, and trade show booth creating a modern retro vibe that captures Maple Donuts’ heritage, quality, and commitment to making everyday moments a little sweeter. The result is a brand built for continued growth while staying true to the people and traditions that made it beloved.

Services:

Visual Identity, Packaging Design,
Art Direction,
Experiential Design,
Photo Planning and Management,
Strategy Development,
Print Design

Industries:

Consumer
Packaged Goods,
Bakery

2026

Maple Donuts color palette
Maple Donuts brand icon pattern on orange
Maple Donuts branded typographic badges and icons
Maple Donuts 80th anniversary logo
Package of assorted Maple Donuts with new label design
Maple Donuts branded orange pens
Branded Maple Donuts orange tote with brown text

We’d love to work with you.

Company Creative "C" icon with star in apricot orange